Vegi Fresh: Fresh Category Control Across Delhi NCR

Overview

Vegi Fresh is a 15-store neighborhood chain across Delhi NCR focused on fresh produce and daily essentials. The model depended on fast rotation and localized demand planning, but manual coordination caused high waste and margin pressure.

The challenges they faced before RanceLab

The chain faced 22-28% produce waste, frequent supplier disputes, and weak credit and collection visibility. Festival demand spikes regularly caused stockouts, while staff churn and inconsistent outlet performance reduced predictability. Customer loyalty was low and repeat purchase rates were under 40%.

The solution provided by RanceLab

RanceLab introduced forecast-led ordering by SKU and outlet, with weather and seasonal patterns incorporated into replenishment planning. Cold-chain monitoring alerts were integrated for critical temperature bands. Vendor payable workflows, credit controls, and automated collection reminders improved financial discipline. A phone-number loyalty engine and outlet benchmarking dashboards helped lift retention and standardize execution.

The outcome the customer got

Produce waste reduced to 8-12%, shrinkage dropped from 0.52% to 0.21%, and customer repeat purchase rose from 38% to 58%. Net margin improved from 5.2% to 9.8%, and underperforming outlets moved closer to network benchmarks through intervention plans.

Customer Testimonial

"We stopped guessing what to buy and started planning with data. Waste came down, loyalty went up, and store-level performance became much more predictable."