Tasty Fleet (Mumbai)

About Tasty Fleet

Tasty Fleet operates four food trucks under two brand concepts across Mumbai and Navi Mumbai. Rapid expansion exposed coordination challenges and inconsistent profitability across trucks.

Challenges faced before RanceLab

• ₹12.4L annual loss through inventory waste, dead locations, and commissary inefficiency across 4 trucks.
• No standardization—each truck operated independently with different suppliers and processes.
• Location conflicts—trucks occasionally competing in same area unintentionally.
• Customer data fragmented by truck—no cross-truck loyalty recognition.

Solution implemented by RanceLab

• Fleet-wide mobile inventory with centralized commissary coordination for all 4 trucks.
• Multi-truck location intelligence preventing territorial conflicts and optimizing coverage.
• Standardized menu and recipe management ensuring brand consistency.
• Unified customer database with cross-truck loyalty recognition and engagement.

Measurable outcomes achieved

• Inventory consolidation—bulk purchasing for all trucks reduced food costs 18%.
• Location optimization—eliminated 6 dead locations across fleet, concentrated on 15 high-performers.
• Commissary efficiency—coordinated prep scheduling for 4 trucks reduced total rental hours 35%.
• Cross-truck customer recognition—loyalty program identified 340 customers visiting multiple trucks, increased retention 28%.
• Truck performance benchmarking enabled best practice sharing—lowest performing truck improved 42% by adopting top performer processes.
• Fleet net margin improved from 14% to 26%, supporting expansion to 5th truck.

Testimonial from Fleet Manager

"Four trucks were like four separate businesses—different processes, different results, different problems. Now one platform, one standard, one profitable fleet."