MetroCloud Kitchens: Multi-Hub Network Excellence

About MetroCloud Kitchens

MetroCloud started with one hub and three brands, then expanded quickly to three hubs and seven brands across Mumbai suburbs, processing 750+ daily orders. Growth exposed serious coordination and visibility gaps with multicity expansion plans.

The Challenges They Faced Before RanceLab

Each hub was running separate tools and spreadsheets with no consolidated view. It was difficult to know which brand–hub combinations deserved more marketing and menu effort. Frequent stockouts occurred for shared SKUs used across brands as prep was planned brand-wise instead of ingredient-wise. Aggregator-level reconciliation was taking 5–7 days each month.

The Solution Provided by RanceLab

RanceLab implemented a network-wide dashboard with hub-wise and brand-wise performance. Shared ingredient mapping and prep planning across brands at each hub optimized operations. Automated reconciliation of aggregator settlements and fees eliminated manual work. SLA and rating dashboards comparing brands across hubs provided visibility.

The Outcomes They Achieved

Two brand–hub combinations were identified as structurally unviable and closed, with capacity reallocated. The shared-prep model cut ingredient waste by 26% across hubs. Aggregator reconciliation time was reduced from 7 days to under 1 day monthly.

Network margin uplift of ₹5.6L per month was achieved without increasing GMV.

Co-founder's Testimonial

"We stopped treating hubs as islands. Now we run a network—with clear winners, clear laggards, and a clear scaling roadmap."