Shanti Ice Cream (Mumbai)

About Shanti Ice Cream (Mumbai)

Shanti Ice Cream (Mumbai) operates six outlets across Mumbai suburbs offering frozen yogurt and premium ice cream. Rapid expansion created operational inconsistency and margin pressure despite strong brand and high traffic.

Challenges faced before RanceLab:

• ₹1.8 Cr annual loss through portion drift, flavour mix errors, and seasonal waste
• No standardization—each outlet had different bestsellers and different portion practices
• Temperature control issues causing quality complaints and waste
• Customer data fragmented by location—no unified loyalty program

Solution implemented by RanceLab:

• Enterprise-level portion control with training verification and variance tracking across outlets
• Centralized flavour menu with location-specific bestseller analysis
• Temperature monitoring system with real-time alerts for all 18 freezers across locations
• Unified customer database with cross-location recognition and group loyalty program

Measurable outcomes achieved:

• Portion standardization reduced ingredient costs by ₹1.2 Cr annually across 6 outlets
• Flavour optimization—eliminated 18 slow-movers, improved inventory turns by 35%
• Temperature compliance achieved 99.2%—quality complaints reduced 84%
• Cross-location loyalty program increased customer lifetime value by 41%
• Multi-location inventory transfers reduced waste by ₹2.8L quarterly
• Overall group net margin improved from 8.4% to 14.8%

Testimonial from CEO:

"Six outlets operating like six separate businesses was destroying us. Now we have one standard, one recipe book, one loyalty program—and one profitable company."