Service Marketing in Retail

Similar to Relationship Marketing, another curcial aspect in Retailing is Service Marketing. Services marketing is marketing based on relationship and value and is used to market a service. Marketing a service-base business is different from marketing a goods-base business. There are several major differences, including:

1. Lack of Ownership
2. The buyer purchases are intangible
3. The service may be based on the reputation of a single person
4. It's more difficult to compare the quality of similar services
5. The buyer cannot return the service

Common services offered by Retailers

1. Gift Wrapping
2. Home Deliveries
3. Free Installation
4. Free Alteration
5. Including Batteries in electronic items
6. Customer friendly Returns and Exchange policies