Takeaways from Nasscom Emerge Out Conclave 2011

Increase your sales from Internet Marketing

Here’s an interesting game to play for website owners on a regular basis to convert more prospects into buyers.

An interesting fact before we learn how to play this game – “People buy on emotion and justify with logic.” So if your prospect decides to buy your product or service from your web site, he does so because of some gut feeling after looking at your website. Now if he can successfully justify this with logic (again based on your web site content), he will go ahead and do so. If the information on the site does not help to justify this, he will abort the purchase.

• Become a prospective customer to your own products
• Open your website in a different browser window
• Now pen-down the emotions running through your mind
• Find out whether the objectives set and functionality offered are clear
• Play it as a game and find a list of enhancements you can do to your website

Play it as much time as you can, and increase your customers 🙂

Click here to check the video of speaker Mr. Arun Agarwal