So you think you are a smart manager? That you know very well how to manage your store?

You are probably right too. You must have gathered a lot of experience over the years in managing your retail store well.

But what if you have also been a bit dumb about it? Often, we get too engrossed in the things that work very well for us. And end up overlooking things that harm us. Chances are that you have gone through the same. And if you are a retail store manager, this could turn out to be catastrophic.

Below are 5 dumb ways in which you can manage your store:

1. Ignore your staff members

Why care about training your staff in handling deals and customers? That’s a total waste of money right! Your employees know everything. They are brilliant already. You should totally ignore things like training and development.

2. Get married to your products

What good are you if you are not adamant that your product is what your customers want! After all, that’s how you will push sales right?

You should not at all bother about things like market demands, new inventions and customer needs. They are for some other people. Not you. Your product is awesome. End of story!

3. Visual merchandising. What’s that?

You do not judge a book by its cover. Then why bother dressing up your product and store! The customer will buy anything you sell him even if you do so in the most unappealing way. Because, let’s not be vain. Beauty lies in the eyes of the beholder.

Though, you can stop to think – what if you customer is vain when it comes to your products? But probably you do not care about judgmental people. Good for you!

4. Ignore your customer’s happiness

As high as 60% of them are willing to pay more for good service – research says. But, what do they know! They don’t work in your store. I do. Customers just buy probably because your store and product is awesome. They don’t bother much with how you treat them.

So intelligent! Did you not know? Absence of dissatisfaction is not equal to satisfaction any more.

5. Don’t be online

You don’t sell your products online. So why waste time and energy on having online presence? You would rather focus on more sales, more customer retention, more profits.

By the way – did you stop to think that all your customers are online these days. And they probably bad mouth you if you have been ignoring them / not delighting them! Go online. Really.

But you know what – you should always blame the economy, government or competition for the problems you face as a retailer. Or any business owner for that matter.

Because you are perfect. And probably a bit dumb too!