As soon as August passes by, the pompous remaining five months of the year in India come in front. With festivals like Durga Puja/Navaratri, Dussehra, Diwali, Christmas…whoof!!! A lot to name in the list. In short, India enters into an unending rhythm of back to back festivals until the end of the year. As a restaurant business owner, the last four months of the year becomes hectic for you to bring the sales line up in your restaurant’s business growth chart. We bring you the quick 10 tips on how to increase restaurant sales in this festive season:
1. Strategize your business according to the calendar
Any seasonal promotion of the sales in restaurant business requires, at the minimum, a month-long planning. The planning includes everything from allocation of the resources, selection of the platforms, budget marketing planning on the menu, etc.
If taken care of well, all of these restaurant sales strategies will fetch you good results in your festive sales for your restaurants. So gear up and mark your calendars.
2. Menu-wise be wise: A smartly planned menu is necessity
This is the most important area where you should not be risky with experimenting. Creating a festive, friendly menu is one of the best ways to increase restaurant sales. You might think about putting a few add-on items in your menu chart for the festivals, but always ensure that you are making the menu your biggest strength.
Talk to your head chef, take ideas from the junior chefs and decide on some raw materials that you will require meeting up the demands of the festivals.
3. Decorations are necessary to pool in customers
During the festive season, rather than concentrating on the interiors more, you must make it a point to attract your customers with the decoration outside. It is the outside that will bring in the leads inside your restaurant.
The biggest challenge during the festive season is to increase lunch sales in the restaurant, and nothing works best for a restaurant to earn more through the right decorations in conformity with the festivity.
4. Employ the schemes of special attractions to turn in more footfall
Festive time means family time. Strategize the attraction scheme in that way. Apparently, a discount on family size pizza won’t grab the attention of a group of bachelors, nor will a huge discount on the cocktail will grab the attention of the family crowd.
5. Increasing sales through Digital promotion
Social media has opened a new world for the marketing platform. Now, for your restaurant, you must decide to go digital with your promotions and spreading the word. Restaurants make use of the standees to inform the people about their specials.
But with digital marketing, then there will not be any limit for educating the people about your schemes. Go for Google AdWords, Social Media promotions, etc. for the best turnover for your business during festivals.
6. Make use of the restaurant software
It has been proven time to time that restaurant pos software helps in the efficient management of all departments of the restaurant under one single roof.
Festive time is a rush time, and therefore, there is nothing more effective than implementing a restaurant management software. The software will help you to manage the speedy sales of the festive season with utmost ease and efficiency.
7. Offer the option of digital payment to your customers
India is a country where 90 of the transaction will get digitized by the year 2019. The preparation of the digitization has already started with the emergence of so many digital wallet payment options.
In a recent research, 54% of the consumers prefer to pay through the digital wallets rather than paying through cash. In fact, contactless options for payment also have their benefit, increasing the speed of the service in urgent transactions of the festive season is to name one.
8. Create separate menu for dine-in and takeaway
In fact, this will speed up the services of the restaurant up one notch for the festive season. An added perk would be team handling the takeaway department separately and keeping a separate record of the same.
9. Opt for local resources, contribute to the community growth
If you opt for the supply of your kitchen essentials from the domestic sources, you will be doing two things; one is the boosting up the economy of your community, and the second is serving your guests the freshest greens, meats, spices, and dairies on their plate.
You restaurant sales will boom when people learn that even in the times of tightened supplies, they can gorge on the freshest ingredients in their dishes.
10. Setup stalls where the crowd is
Get out and sell food to your crown under the banner of your restaurant. If you can set up small temporary stalls or park a food truck amidst the festive frenzy crowd, then you can feed hundreds and earn thousands and also spread the word of your restaurant successfully.
Fast food restaurant sales, restaurant sales ideas and also ways to improve restaurant sales can be found on the internet in plenty. It is your responsibility to make use of all of the tips and establish a successful business journey through the festive season.