Fine dining restaurants are usually carefully chosen by people. They tend to look for everything. From cuisine quality and quantity, reason-ability and ambiance to the location, everything matters. After all, fine dining is an experience and is not an ‘often’ activity.
These are leisurely evenings laced with a hint of luxury and every customer wants to feel important. Such evenings need to be extra special and why should you not be adding something extra to what you already do in order to keep them coming back to you?
Here are 5 tips to attract customers to your Fine Dining Restaurant
1. A wine tasting night
This of course doesn’t have to be every week. It could be once a month but this is something a lot of people will take interest in. Considered a luxurious event, wine tasting is not just for wine connoisseurs but also for those who are probably new to wine altogether! People love to try anything new and who can say no to wine? An overall interesting event, this evening is sure to see a lot of footfalls.
Get a good wine expert on board, so he or she can communicate with people and explain to them the whole process of wine tasting and the parameters to look for when rating different brands and kinds of wine. Create interesting flyers and online campaigns around this event and watch a large number of people come right in!
2. Pair food and alcohol together
Everyone knows about combos where they get fries and coke with a burger but there has hardly been any fine dining restaurant that has done something like this! Just like pubs have happy hours, you could go for one day of the week dedicated to combos; only this combo will be different with a sparkling wine or apple martini with their food instead of an aerated drink!
This means bigger profit margins for you, and of course, a very unique concept for your customers. Market this well and you’ll be surprised at how many people turn up on this day of the week. Wine with my pasta? Yes please!
3. Musical night
Even though you do have instrumental music or soft songs playing in the background always, there is nothing that can beat live music! The entire atmosphere gets mesmerizing and can attract people like a lamp attracts moths. You can get a popular local artist or if budgets allow than a well renowned singer or musician is also a possibility. Scrumptious cuisine, irresistible wine and soulful music. What else does your customer need?
Make your customers need you! One night dedicated to live music and this is the third day you have covered in the week to have your tables full.
This one is a no-brainer. Everyone loves discounts in restaurants, especially fine dining restaurants because they tend to be more expensive than other kinds. Don’t just offer a one-time discount. Make it long term, unique and interesting. Offer a discount card that can be punched for say six to seven next visits! Every visit will increase the discount marginally but a customer’s psyche only registers the fact that he/she will be getting more and more discounts for the next seven visits.
Sweep in the profits, which can be seen on an upswing on the pictorial graphs of your restaurant software by now, and enjoy the loyal customer you just won yourself.
5. Remember their birthdays
Of course, you probably already wish them via emails or calls and personally as well if they are at your restaurant to celebrate their special day. There is nothing new about remembering birthdays of your customers. However, you have to not just remember their birthdays to wish them but to also invite them over for dinner. Offer them a big discount for this day. If not a discount, you could do something else for them that will make them happy and cheerful. Give them complementary drinks through the evening or maybe desserts can be made free for them on their birthday.
This makes their special day even more special and they are never going to forget your fine dining restaurant for this grand treatment. The best part? They might end up sharing this on various social media platforms and your restaurant has just won itself a round of free ‘word of mouth’ marketing. The result? More people coming in to experience your awe-inspiring restaurant, especially on their birthdays!
Well, there are so many innovative ideas out there to make your customers happy. You just need to think out of the box and let your imagination do wonders. Good marketing of all of these special days and events is a must because you need to reach out to as many people as you can to let them know how unique your restaurant is. All this can easily be done keeping the restaurant’s profit margins in mind. The trick is to give everyone something special every single day of the week so that they wait to visit you again and again. Your fine dining restaurant becomes a very interesting place for them and if you can induce this in a customer, the ball is in your court. Play it well!