2018 has been a year of trends for the Retail industry, starting from cultural themes to customer experience. At the same time, it has been a challenging year for the industry too. And to counter the challenges, the proprietors of India’s retail industry has shifted to the following trends, which gives a boost to more than average of the retail industry. Here are 5 biggest retail trends that has impacted the industry and will help to grow your business:
1. Content Based Commerce
One might wonder that social media is just for the youngsters, Well they are wrong! The power of social media is enormous than one can imagine. It can connect globally. People are more aware and interested in a fun and faithful content. Doing business with these social sites and following shares can bring immense profit.
Social Media is fun, isn’t it?
2. Diverse language and E-tailing
Even though this trend new, but Indian consumer market will be flattered if their e-tailers have the language options in respective cities. It is the next big thing if e-tailers can input vernacular language targeting their local consumers.
If Google can do, why can’t you?
3. Enhancing Customer Experience
The word “Experience” is valuable in any case and when it comes to customer it makes a greater impact. It is hard to make delightful experience for every customer, every one will have their opinion for the store and some might be important, but is it possible to take each and every suggestions of customers? Yes, it is, one can always connect through their POS system and take customer feedback. Their suggestions help one look for cons which one might overlook.
Profitable advice, Delightful Experience!
4. E-commerce Integration
How much every e-tailing site is developed an integration with the leading e-commerce site is very helpful. Most of the retailers in India are gaining an immense profit from the e-commerce site and if any particular retailer store products are sold in bulks they become brands through these sites. It is very profitable for the fashion industry. But how to integrate when there are e-retailing site and the store? Actually it is very easy, because it can be done through the POS system where you can maintain the integration, billing, accounts and other needed features altogether.
Complete Solution, Isn’t it?
5. Benefits are All
The biggest trend of the retail industry is the Customer Loyalty Membership.
Just like the big figures of the retail industry, the SMEs have started giving the Loyalty memberships and Cashbacks to the customers. It ties up the customers for the discount and all they hear is the benefit. How to start Customer Relationship Management? Well, it can be managed and completed through the POS System.
Benefits given, Profits earned.