As one of the most popular fruits of restaurant innovations, Digital Menu Board has garnered a hefty amount of admiration and likes. There are great deals of favourable circumstances that you can get just by installing an interactive digital menu board. This article will give you an insight and assist you with the necessary understanding of the devices in enhancing the efficiency of the restaurants.
Aside from this, there is additionally a sort of digital menu board which will be used for businesses with many branches situated in different locations. The most useful example for this can be the QSRs. Connected digital boards are managed from a central location, permitting the corollary outlets to show the coded messages in seconds.
How does a digital menu board work? Understanding the nitty-gritty…
Especially used by quick-service restaurants, a Digital Menu Board is an excellent example of the new-age technology where the science of Light Emitting Diode (LED) has pushed all the boundaries. Three factors facilitate the function of a digitised restaurant menu window:
The design and feel of a digital menu board may be done in-house or through knowledgeable personnel. So, to maximise the potential of a digitised menu board, the technical department of the restaurant must have the required skills of using it.
Deciding factors like the product, promotion, locational influence and the effectiveness of a restaurant call for the selection of the digital menu board. There are very many options of the manufacturers in this case.
The functions of a digital board vary by the need of restaurants. Many digital boards are attached to the rotational topper and extenders that give them clear visibility in motion; however, the centre of the system of a digital board is its screen. The LCD or LED lets the restaurant show vivid & bright pictures through animation that attracts the client to the items and offers of the eatery. Some restaurants digital menu boards have integrated communication functions to handle order taking like in drive-through windows.
In the days gone by, restaurants used to showcase their menu on static chalkboards or printed boards. With the advent of digital boards, the menu showcasing has just become a matter of few clicks. With the advantage of its software-based functionality, the menu is mounted in the most colourful and attractive displays even with the details of happy hours, offers and what not.
Advantages of digital board images for restaurants:
1. Highly economical
Digital menu boards make ordering easy. What’s better? The ordering is self-done from the end of the customers; the staffs seldom have to be ‘pushy’ giving the business a positive impression. Also, gazing at the static menu boards can be frustrating at times of haste, so animated displays play a very crucial role in fast and smooth order processing, enhancing the productivity of the business.
8/10 customers have entered a store because of a digital sign catching their interest. (Source)
Boosting the figures in your restaurant becomes easy, yet the preparation can be quite a lot of upheaval initially. The hefty amount of money invested in its installation at the 1st stage will fetch more significant returns in the long run.
Digital Menu Boards Are Directly Responsible for a 5–8% Increase in Sales. (Source)
Cost should never be the concern with digitised menu lists because they are lesser economic than the print menu costs that run for the entire year. So, the next time you are changing a solitary menu, you don’t have to do it against a considerable sum, but through a simple click.
2. Incredible returns on investment
Going digital with the menu speaks how it can bring in steady growth just within six months of installation. Here we lay down a chart of the growth breakups based on this informative:
- 0-6 months – 11.5%
- 7-12 months – 30.8%
- 13-18 months – 26.9%
- 19-24 months – 19.2%
- 24+ months – 11.5%
It goes without much a thought that as a restaurant owner you will soon be earning beyond the investment with a digitised menu board.
3. Operational Efficiency
Perks like hassle-free up-selling and unparalleled seamlessness in restaurant functionality can be extracted from the digital menu board. Alongside enhanced customer service, making promotions also become easy with a small display space dedicated to it. Going digital also reduces the wastage of paper and other natural resources increasing the green footprint of your business.
4. Dayparting becomes easy as a cake
If you are serving into meals for multiple hours of the day, you may have to segregate the breakfast menu from lunch and dinner throughout the day. At the time of hustle, these segregations become impossible. With the digital menu board service, you can automatically change the menus as per the slotted hours without any occurrence of any miscommunication or confusion.
5. Install and fix by the experts, at any time of need
Restaurant software and solutions developers understand the need behind digitised menu charts and they build up customised systems for every client so that the entire operational structure works seamlessly. From the point of sales to display; from tablet menu management to printing reports, get efficient solutions of running a restaurant under a single roof. The best part? Upgrades and services are done without any delay.
Digital Menu Board has made restaurant display management an efficient job. The good old static menu boards are replaced by the new ones and for good; permitting you to manage and replace the changed messages and menu items with simply some clicks of a mouse. This prevents the difficulty of getting the menus re-written whenever any items change. With the rise of the digital displays, additional planning is needed to harness the opportunities they offer to gain boosted efficiency for restaurant growth.