Unit Economics Calculator
See what each ₹100 of sales should actually leave behind.
Compare your business against industry averages, understand contribution margins step by step, and see PAT update live as you enter your numbers.
How to Use:
- Compare the Industry Average (middle column, blue) with Your Business (right column)
- Enter your business numbers in the white input fields on the right
- Your calculated values appear in light yellow fields and update automatically
- Final PAT (Profit After Tax) for your business is highlighted in green
- Input values must be between 1 and 99
- All figures are calculated per ₹100 of sales
Metric
Industry Average
Your Business
Sales
₹100
₹100
COGS (Raw Material + Packaging)
₹35
Gross Margin
₹65
₹65
Labour & Kitchen
₹10
Retail Rent
₹8
Electricity & Utilities
₹2
Contribution Margin 1
₹45
₹45
Marketing
₹8
Technology (POS, CRM)
₹4
Contribution Margin 2
₹33
₹33
Fixed Cost (Compliance, Admin, Travel)
₹8
EBITDA
₹25
₹25
Depreciation (Display Counters, Equipment)
₹2
EBIT
₹23
₹23
Interest (Loans / Credit Line)
₹3
PBT (Profit Before Tax)
₹20
₹20
33% Tax
₹7
PAT (Profit After Tax)
₹13
₹13
Want to Improve Your Unit Economics?
Our experts can help you optimize your business performance and increase profitability. Get a free consultation today!