UrbanByte (Gurugram)

About UrbanByte

UrbanByte runs four virtual brands—North Indian bowls, biryani, wraps, and desserts—from a single 1200 sq. ft. hub. Strong order volume through aggregators but persistent doubts about true profitability.

Challenges faced before RanceLab:

• No brand-wise P&L; all costs lumped by hub, hiding loss-making brands
• Menu decisions based on reviews and anecdotal feedback, not contribution margin
• Packaging SKUs over-specified; small tickets using large, expensive boxes
• No clear view of capacity utilisation outside lunch and dinner peaks

Solution implemented by RanceLab:

• Brand-level profitability engine with order-wise costing
• Packaging library with tight mapping of box types to ticket size and dish
• Capacity analytics highlighting off-peak slots and underused stations
• Menu and pricing adjustments per brand, tested via built-in simulator

Measurable outcomes achieved:

• Identified one vanity brand losing 7.5% at order level—repositioned menu and shrunk catalogue
• Hub-level net margin improved from 6.9% to 12.8% in 90 days
• Packaging cost per order reduced by 29% after standardisation
• Off-peak utilisation improved from 41% to 63% via targeted offers and cross-brand combos

Testimonial from Owner:

"GMV screenshots looked good, but bank balance didn't. Now every brand has its own P&L and we know exactly who's paying the rent."