ScaleBox Foods: Enterprise Cloud Kitchen Operations

About ScaleBox Foods

ScaleBox Foods raised capital to scale aggressively in two cities with a portfolio of 11 virtual brands across 5 hubs, processing 2,200+ daily orders and generating ₹36 Cr annual GMV. Rapid growth magnified small leaks into large profit drains.

The Challenges They Faced Before RanceLab

There was ₹7+ Cr annual drag from discount stacking, unprofitable menu bundles, and unmanaged commissions. Decisions on new hubs and brands were taken using GMV, not unit economics. There was no unified way to compare brand performance across cities. Idle capacity during afternoons and late nights meant fixed costs remained high.

The Solution Provided by RanceLab

RanceLab implemented a unit economics cockpit with per hub–brand–channel profitability. Discount and bundle rules were re-engineered using simulator to ensure minimum contribution margin. City and brand benchmarking helped decide where to launch new hubs and which brands to replicate. A time-band-specific utilization and promo engine optimized capacity.

The Outcomes They Achieved

Discounts were rationalized—GMV fell slightly in the first month but contribution margin grew sharply. Overall contribution margin improved by 5.4 percentage points within two quarters. Afternoon and late-night capacity utilization improved by 37% via carefully targeted offers.

Two underperforming hubs were exited while three high-performing hubs received new brands, improving ROCE.

Group CEO's Testimonial

"We shifted from 'GMV at any cost' to 'unit economics or we don't launch'. The system made that shift measurable and enforceable."