Your restaurant’s menu is not only some food items placed in the menu card with pictures. It is something more than just a list of dishes. A good restaurant menu indirectly adds to the promotional strategy of a brand. It act’s a gateway to your client’s heart which leads to building a strong, loyal relationship between your restaurant and the patrons. A restaurant menu can make or break your restaurant.
Without beating the bush much, let’s discuss in brief, how and on which key factor’s a restaurant can create a perfect menu, which perfectly serves the need of its customer’s.
1. Type or Category of the Restaurant –
With people’s interest in food soaring high with each passing day, different types of restaurant’s are coming up with different trends, so as to excite and impress the client and give them a very homely touch. If it is inside a hotel, the restaurant menu should largely depend on the category of the hotel. If the hotel belongs to a boutique category, then the restaurant menu should be based on the theme of the restaurant it has. In the case of a business class hotel, the restaurant menu should be made, keeping in mind the corporate class it caters. Then, there can be speciality restaurants, where diet food or healthy food items are available. There can also be an all day dining restaurant, where you as an owner will not put any fixed time for serving the main course items. So, it is quite evident that a restaurant menu will act as a first impression maker for your customer.
2. Cuisine –
People visit a restaurant for good food, well-made ambience and quality service. All the 3 factors, makes a deadly combination to win your client’s back and ensuring that they are visiting your place. As an owner, it requires thorough research to get set on a particular cuisine in your restaurant menu. Ideally, the best way is to check the surrounding culture, and the taste of food people gorge on in that particular area. Moreover, the dominance of vegetarian or non-vegetarian preference in a locality also acts a deciding factor for setting up a menu, worthy for its customers.
3. Pricing –
Acceptability of a food item mostly depends on the pricing of it. It depends on the affordability as well whether the food item suits his/her taste buds. Patrons fail to give this area proper care, assuming it to be a very trivial point to notice. The pricing of your restaurant menu is going to be a key factor in its growth.
4. Innovation in food –
This decade has witnessed a tremendous revolution on the food quarter. With this revolution, chef’s are preparing unique dishes with newer procedures and ingredients for food enthusiasts. With this, came the idea of ‘fusion food’. These are the same food which we have relished in our childhood, may be in some guest’s place or may be made by our own mother’s.
To conclude, your restaurant menu is the essential tool for marketing your restaurant. With the advancement of technology, and hordes of websites, featuring restaurants, the presence of your restaurant with a menu to die for, can surely score over the other competition. So, it’s time to act on the restaurant menu and stay ahead.