How fancy it would be to own your own Bar! Sounds like a dream… doesn’t it? Well, you are deciding on opening one and that’s great. But there are a whole lot of things that you have to think about. You have thought of the theme and the drinks and everything else but have you thought of who you will be serving?
Just like a fine dining restaurant is very different from a quick service restaurant, bars are also of various types, depending on whether they are for the masses or the classes. So, have you thought about the target group of your bar? If not, here is a list of the kind of bars and the kind of people each one caters to.
The neighbourhood bar
This is your regular friendly place where people hang out frequently. Providing a homely atmosphere, this kind of a bar is the one that hears a lot of personal stories for hours from emotional, excited, happy, sad and cheerful customers! These open really early in the morning and close relatively early as well. More like a ‘cafe’, a neighbourhood bar can be opened almost anywhere. No need for a posh location or expensive liquor for this small scale bar.
As compared to other kinds of bars, this one is allowed to be relatively smaller in size as well. You spend much lesser on starting this one and it will see a big number of footfalls every day, provided you keep the menu prices under check. You can go for it if you have a limited budget for opening your establishment and at the same time are equipped to handle a big crowd. Also, you should be willing to place your bar in a place where in the vicinity there are others like you as well.
Appeals to: The masses
Brew/Beer bar
Want your customers to brew their own beer? Well, you can offer locally/internationally obtained microbrews as well. The agenda here is to be specifically a beer bar. Serving mainly beer, you don’t need to stock up on other liquor and this saves you a hell lot of money than you can imagine. You will attract beer lovers most times and you are brewing it in-house so your expenditure goes down dramatically.
Another feather in the cap?… Licenses are easier to obtain as compared to a full-fledged bar that serves other types of liquor as well. You have full control over what you want to sell since you are brewing your own beer right there. You can face a higher expenditure on the set up since brewing equipment doesn’t come cheap. However, you save a huge amount with the licenses and the lack of a complete liquor bar also saves you a lot of money.
Appeals to: The masses
Sports bar
This one can take any form you want to give it. The highlight of your bar is, of course, sports, as the name mentions. With televisions all across the bar, this one has a unique look and feel to it. This is actually nothing but a neighbourhood bar with television sets! The other difference is that you can choose to open it in a posh area as well. Depending on the location you choose, the crowd will vary dramatically. Moreover, the costs will differ greatly as well.
So, if your budget allows, go for a high-end location where you can attract the crème de la crème or else stick to a noisy neighbourhood with a good number of people. Don’t forget to tune into all the latest matches and games because wherever you may be located, sports lovers are the ones who will keep your business going.
Appeals to: The classes and the masses (depending on location)
Speciality Bar
The speciality kind are really that – special! They concentrate on one particular theme. It could be cigars, martini, wine or any one particular aspect of the good life. While focusing on one kind of drink or item, it is not to be forgotten to have numerous variants of the same. So, if it is martini is what your bar is all about, you can’t just have the traditional martini. You need to have other flavours and concoctions of martini like apple martini and the likes, some probably invented by you!
This bar is small in size and has an overall intimate feel to it. Supremely sophisticated, these bars have the liberty to keep those prices high. If this is your kind of bar, you need to ensure that you choose an uptown location. Also, be ready to shell out a huge capital to set up this one.
Appeals to: The Classes
These are the main types of bars you can choose from. Of course, a few variations here and there can be done but largely, the kind of people you want to invite will depend on the location and the type. Whichever group you want to entertain and wherever you may be, remember that the customers need to be pampered in your bar. After all, they only drink on days ending with ‘y’!
Since you are investing your time & money in your dream business, we recommend you to take care of the setup and forget about Restaurant Management by choosing FusionResto. FusionResto will not only simplify your bar’s management but will also maximize your profitability by implementing tons of features like Inventory Management, POS, Financial Management, Customer Management, Bar Analytics, etc.
