Featured Posts

6 Multi Store Retail Challenges and Their Solutions... Are you a multi store retailer looking for solutions to your chain store management problems? Not to worry. FusionRetail has an answer to your troubles. Below are 6 challenges of multi store retailing...

Read more

Prepaid Taxi Booth Billing Software by Rancelab Have you ever stood in the prepaid taxi queue outside Howrah station in Kolkata? The agony of the long wait, first for getting your token and then for finding your cab - is often unbearable. Same is the...

Read more

5 Dumb Ways to Manage Your Store So you think you are a smart manager? That you know very well how to manage your store? You are probably right too. You must have gathered a lot of experience over the years in managing your retail...

Read more

Running A Retail Mall With a Software Retail malls have their own set of operational issues. They range from longer queue management to more extensive inventory management. It often becomes daunting. See how Shankar Mall in Dhanbad has...

Read more

Managing a Wholesale Business With a Retail Software Did you think managing a wholesale business with a retail software is possible? "Why not!" says our client Shankar Novelty. Check out this video by their proprietor Mr. Ashoke Kumar Saw where he talks...

Read more

  • Prev
  • Next

USP – Unique Selling Proposition

The term USP or Unique Selling Proposition is frequently used now a days. This is something which helps you stay ahead in the competitive world, something that makes you different from your competitors, be it a product or a service or both.

By following these simple steps you can easily find out what is your (your store’s) USP ?

1. Ask Yourself – You need to find out what you offer to your customers which is different from what your competitors offer. You can also consider your layout including furniture & fixture, interior and exterior decor, product range, services you offer. This is what completely makes you different and why people buy from you.

2. Ask your Customers – Why they are here? They may be here because your store is close to their house, or you are located in a market complex or you actually provide good customer service and support when they need it. Believe me, this is the real practical input that people often overlook.

3. Ask your Team – staff – Ask them what makes them work here. It’s only the pay or the relationship you share with them. Ask them what makes them feel good here. What are your positives and negatives including products and services you offer.

Once you have the complete list, make a summary of top 5 or 10 answers. Now you have something in common and something uncommon. This is what is your USP and what exactly you are looking at.

This USP makes you stay ahead of the competition, makes you the leader. You can also use some phrase or sentence to make a punch line for your store, business or organization. This punch line will help bring down the customer to your door step and ultimately increase your brand value.