“When dealing with people, remember you are not dealing with creatures of logic, but creatures of emotion.” When we discuss relationship marketing in retail we land up discussing Customer Relationship Management. Anything and everything that one can do to...
Retailing is the selling of goods and services to the ultimate consumers, in the quantities they require and from places most convenient to them. Retail trades of the smallest scale—like selling of matchsticks, have entry barriers that are almost...
