You know how intriguing customers can be! Understanding them is very important. What they buy, when they buy, how they buy – these are extremely valuable data that you cannot do without. FusionRetail is an excellent tool for solving this problem. More about this in the video below:
The software has a provision called Footfall vs. Conversion Matrix which generates detailed reports with data from important source points. Thus, it acts as a research tool indicating Buying patterns & other important trends.
Business owners can use the results from these reports to improve the decision making. FusionRetail generates these reports daily which makes it much easier to compare results from different time periods.
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The answer is yes. If you are wondering how that’s possible, please listen to Mr. Pankaj Killa’s experience. He is the director of Head Turners, a hair styling and beauty salon based out of Kolkata. In the video below, he talks about how FusionRetail helped his chain of salons become more profitable.
If you run a chain of stores, you would know how important it is to control the functioning of all stores from a single point. This will not only give you a bird’s eye view of your business; but also help you regulate them.
No more missing out on – which outlet is running low on inventory and which store has been witnessing a drop in the number of customers. A centralized retail management software can put an end to these woes.
With FusionRetail, Head Turners integrated all their 11 outlets across Eastern India. The comprehensive daily reports generated from data across all stores helped them create better plans and policies. They could thus identify loopholes and cut down costs.
The software helped them increase sales by optimizing the business functions. Head Turners has become a very successful chain of salons over the years. Who would have thought a retail management software could do that for a Salon!
If you are looking for similareffective solutions for your business, FusionRetail can be of help. Download a FREE DEMO of our software and see for yourself!
Festivals are when people buy gifts for their loved ones; it is when they love to shop. Hence, they are great opportunities for running sales promotion campaigns. If you do it right, you will end up increasing footfall, shooting your sales up and definitely creating a buzz. Below are a few ideas you could use:
1. Extra benefits on loyalty programs:
Give more to those who already buy a lot from you. Increasing card discounts from 3.5% to 5% for all purchases during Valentine Week or adding points worth 10% of their purchase will make your customers very happy.
2. Festive goodies:
You will definitely be decorating your store. Apart from the festoons and hangings, you can also get goodies designed especially for the season. For e.g. if you have heart shaped bags with ribbons attached on it for Valentine’s Day, your customers will tend to keep that bag and maybe carry it around. More visibility to your name. If you do not offer free gift wrapping, you may offer to do so during the festive season. You can have each gift wrapped nicely with ribbons and laces for your customers.
3. Actually celebrate the festival in the store:
Creating a festive mood will make your customers want to stay longer. For e.g. for Valentine Week, you can have someone dressed as Cupid welcoming the customers in. Or, you can have huge board near the exit / billing counter where customers can doodle / write their favorite quotations about love. Make them feel good. They will keep coming back.
McDonalds did this once during Holi. They had a board where visitors could leave their hand prints in their favorite color, get pictures with their artwork and then wash off the colors easily – thus creating a happy customer who always comes back.
4. Surprise your customers:
Try to give away something to every customer. It could be something as simple as a small heart shaped soft toy or even gift cards with endearing words written. If you can manage a personalized card, that would really help. For purchases of bigger amounts, you can think of gifts like movie tickets, dine out coupons, book vouchers etc. Surprise your customers!
5. Communicate your offers before the season:
Tell your customers about the offers through SMS, emails, store announcements, hoardings etc. If they have information about what to expect, they might just drop in to check things out. That’s when you can surprise them using some of the above tips.
6. Manage the footfall:
Season shopping spree means increased footfall. A poorly managed crowd may lead to huge loss in sales. Customers often leave at the sight of big queues at the billing counters or trial rooms. Have action plans ready for the D-day. Billing counter queues can be managed with the help of efficient POS software like FusionRetail handled by well trained staff who know what they are doing.
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Inventory management is one of the biggest challenges of a retail store, be it a single store or a chain of stores. Being able to successfully determine the correct inventory levels is a puzzle – one where you get amply rewarded when you master it.
Too much of inventory results in tied up cash and interest, insurance & taxes, storage and handling costs, damage, loss and spoilage costs. Too less of inventory results in lost customer resulting in lost revenue and profits.
An efficient inventory management system works for you to keep right inventory resulting in increased profits and satisfied customers. It ensures quick turnaround, minimal holding cost and maximum customer satisfaction. the right inventory levels are determined based on several considerations, like effective lead time, inventory buffers, smart operating practices, dispose of dead stock, analyzes past performance and adapts current trends.
When you decide on buying a retail software, you must ask detailed questions about the inventory management features of the software and whether it limits itself to reporting stock position or it helps you to determine the ideal levels and advises for placing orders at the right time in the right quantity.
FusionRetail software has extensive inventory management features integrated – click here to find out more.