FusionRetail POS Software Blog

Dear Retailer,

Can you relate to any of these statements?

• You’ve set up a Retail Software but still don’t “get” what it should do for you.
• You’re amazed with fellow retailer’s activities and customer traffic.
• You can see the value by exploring possibilities in a Retail Software, but simply don’t have the time.
• You know you should set up a Central Control Mechanism, but do not know how to proceed.
• You keep hearing about POS Software that do wonders but think it’s time consuming and are not clear of objectives.
• You know there are numerous unspoken functionalities and analysis possible with a Retail Software.

I’m satisfied that you’re aware of these facts.

But have you figured out how you can increase your profits and maximize control in just 10 days with FusionRetail?

If your answer is NO, then I’m glad that you’re reading this, as I am about discuss some of the profit making tips.

The difference is in the strategic implementation plan.

Some vendors will say you just install the software and you do not need to train your operators, or profits will increase automatically or cost-saving…
In other words “Miracles will happen the moment software is plugged”

But, in our Implementation Method, we go much deeper to uncover the secrets:

• How much stock you have at cost price and selling price?
• How much you need to pay to supplier in coming week?
• How well your funds are utilized?
• What is the gross margin your store is operating?
• What is selling and what is not?
• What kind of merchandize mix is right for you?
• What customer wants and are they loyal to you?
• What is your stock holding cost?

In our Implementation Program, we suggest you

• How to develop your own business-centric model.
• How to set up and implement reliable systems for managing your business.

You’ll also discover

• How to sell more of your products.
• How to rotate your funds.
• How to manage the stock of 10000+ sku.
• How to manage sales staff.
• How to keey your customers happy.

FusionRetail, a comprehensive & flexible retail software, helps you:

• Increase your number of customers
• Increase the size of the transaction per customer
• Increase the number of sales per customer
• Decide on correct merchandising mix
• Know your profitability
• Reduce manpower cost
• Reduce the erroneous data entry

You’ll also implement:

• A complete integrated system for maximum profitability.
• The ONE action you must take daily to monitor the entire show.
• Ten reports that gives you in-out of business.
• Smartest retail techniques used by retailers world-wide, to build your personal brand.

Email us for a NO OBLIGATION proposal

Speak to our Experts for a personalized solution

Similar to Relationship Marketing, another curcial aspect in Retailing is Service Marketing.

Services marketing is marketing based on relationship and value and is used to market a service. Marketing a service-base business is different from marketing a goods-base business. There are several major differences, including:

1. Lack of Ownership
2. The buyer purchases are intangible
3. The service may be based on the reputation of a single person
4. It’s more difficult to compare the quality of similar services
5. The buyer cannot return the service

Common services offered by Retailers

1. Gift Wrapping
2. Home Deliveries
3. Free Installation
4. Free Alteration
5. Including Batteries in electronic items
6. Customer friendly Returns and Exchange policies

“When dealing with people, remember you are not dealing with creatures of logic, but creatures of emotion.”

When we discuss relationship marketing in retail we land up discussing Customer Relationship Management. Anything and everything  that one can do to fulfil his/her customer’s needs. From individual loyalty programs to corporate loyalty programs and from frequent shoper to best customer, the needles of the clock revolves around the customer only.

But in retailing, relationship marketing is not all about CRM. If we don’t count on following two entities, we’re doing injustice to them. They’re
1. Trade Creditors (Supplier or Vendor)
2. Staff (Sales Person and Back-office)

The above two are equally important in building the foundation and ensuring successful running of your establishment.

Like CRM, your store must run a loyalty program for vendors and staffs. It could be like Best Supplier or Staff of the month.
Do not forget to include your vendor’s staff as they’re the link between you and your vendor. And do remember to add your back-office staff (managers, pakcers and delivery boys) as they’re back-stage artist and without their efforts the show will not run.

To begin, create a wish list box and encourage your staff and vendors to drop their comments and suggestions to help you improve on customer service and build reputation for store.

Remember, you’re not selling Products and Services, you’re selling Goodwill