Home » RanceLab® FusionRetail™ 6 Software » Customer Relationship

Customer Relationship

RanceLab® FusionRetail™ 6 CRM records the buying history of each customer. It also generates points based on their purchases and creates different privilege club membership. When used in multi store environment, RanceLab® FusionRetail™ 6 CRM keeps track and synchronize the customer points and other information across the chain in near real time.

RanceLab® FusionRetail™ 6 CRM automatically sends SMS on birthday and anniversary. It also sends SMS for promotion, new arrival, store launch and festive seasons greeting. The constant and precise communication helps bringing the customer back to the store.

RanceLab® FusionRetail™ 6 Customer Relationship has following features:

  • Customer Database Maintenance
  • Easy Capture of Customer Images
  • Parent (Linked) Customer Definition
  • Create different Groups (VIP, Regular) for easy identification
  • Customer Specific Price List
  • Convert any Customer to Debtor for Accounting Purpose or Group of Customers to a Single Account
  • Set likes and dislikes of Customer to understand them better
  • Customer Loyalty Programs using Barcoded, Magnetic and Smart Card
  • Reward Points Administration
  • Gift Issue and Maintenance
  • Customer's Feedback, Suggestion and Complaints
  • SMS and Email
  • CRM Reports
  • Birthday & Anniversary List
  • Point Redemption Statement
  • Monthly Statement
  • Customer Barcode generation