The concept of delivery only or no dine-in restaurant outlets most popularly known as the ‘Cloud Kitchen’ business has gained momentum in recent times more so because of changing
customer preferences who now wish to dine in the comfort of their home chilling with their
friends and watching their favorite movies or web series than being troubled by the hassle of
going out, getting stuck in traffic just to dine at their favorite restaurant after a tiring day.
The coming of age concept has established itself has the fastest growing trend in the evolving
market also because of its easy going approach, huge cost cutting operational methods and
almost no costs involved in wait staff and real estate which otherwise are a huge investment for on-premise restaurants. Online food aggregator and delivery platforms like swiggy, zomato, foodpanda etc. have contributed humongous to this growth by making food available at the convenience of the consumer through effortless operations right from food ordering and tracking through constant updates on delivery to ease of payments through integration with various online payment options.
In fact, the rise of these food delivery platforms in recent years is what has caused a shift in the restaurant industry from the on premise restaurants to cloud restaurants with more restaurateurs opting for the latter enjoying the perks of low costs, broader reach, quick sales and rising market appeal for home delivery options. Despite the low costs involved in a cloud kitchen setup the challenges in setting up such businesses is no less, especially when the number of new entrants venturing into this segment is increasing by the day. With limited brand presence and no direct customer interactions cloud kitchen suffers heavily from lower customer engagement that makes customer retention a daunting task.
This is why most of these brands seek to adopt mediums like heavy discounting and offers to attract these customers which hamper profitability in the long run. So like any other business format, cloud kitchens also need integration with modern technology that would not only help in synchronizing all their business operations, monitor each function of the business but give them vital insights about their customers that will help owners in channelling and strategizing their marketing activities efficiently for maximum customer retention.
An efficient POS system is thus, the way forward to run a successful cloud restaurant that would take care of the entire business operation right from order taking and processing to the final delivery. It would also help in collecting and managing orders from various delivery channels at the call center and analyzing sales from the particular mediums. Advanced POS systems would also help in managing direct orders at the outlet and gain valuable information about these customers and their preferences by controlling the entire self-home delivery channel.
RanceLab FusionResto provides a complete ERP software solution for cloud kitchen, that helps in connecting all end to end business processes of their customers and helps them stay ahead of their competition from other similar and larger businesses.