"Before installing RanceLab® FusionRetail™ 6 store was managed manually. We were having a major problem in maintaining cash and inventory. RanceLab® FusionRetail™ 6 helped us to maintain the store in an organized way. Sale, purchase and cash is within control now."
- Ajay Mimani - CONVENIO
"Using RanceLab® FusionRetail™ 6 I don't have to bother for stock entries, credit customer's account and total cash collection. Everything is now maintained by just one invoice only and bar-coding helped me to do this easily."
- Alok Rateria - ALOK DRESSES

Customer Relationship: Increase Sale

The overall goals are to nurture and retain existing customer and constantly get new one, entice former customers back into the fold, and reduce the costs of marketing.

Your customers expect more from you.

More Choice. More accuracy. More responsiveness. More real-time transactions. And of course a Loyalty Card which guarantees them more (extra) benefits.

Offer the loyalty card (magnetic, bar-coded or a smart card) to the customer. Award points when they buy and keep them coming back to your store. This guarantees increase in sale.

RanceLab® FusionRetail™ 6 CRM records the buying history of each customer. It also generates points based on their purchases and creates different privilege club membership. When used in multi store environment, RanceLab® FusionRetail™ 6 CRM keeps track and synchronize the customer points and other information across the chain in near real time.

RanceLab® FusionRetail™ 6 CRM automatically sends SMS on birthday and anniversary. It also sends SMS for promotion, new arrival, store launch and festive seasons greeting. The constant and precise communication helps bringing the customer back to the store.

RanceLab® FusionRetail™ 6 Customer Relationship has following features:
Customer Database Maintenance
Easy Capture of Customer Images
Parent (Linked) Customer Definition
Create different Groups (VIP, Regular) for easy identification
Customer Specific Price List
Convert any Customer to Debtor for Accounting Purpose or Group of Customers to a Single Account
Set likes and dislikes of Customer to understand them better
Customer Loyalty Programs using Barcoded, Magnetic and Smart Card
Reward Points Administration
Gift Issue and Maintenance
Customer's Feedback, Suggestion and Complaints
SMS and Email
CRM Reports
Birthday & Anniversary List
Point Redemption Statement
Monthly Statement
Customer Barcode generation
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